Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104F73
RGB
16, 79, 115
HSL
202, 76%, 26%
HSB
202, 86%, 45%
CMYK
86, 31, 0, 55
LAB
31, -9, -27
LCH
31, 28, 251
OKLCH
0.41, 0.09, 240
XYZ
6, 7, 17
LUV
31, -19, -34
HWB
202, 6%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.