Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104F8B
RGB
16, 79, 139
HSL
209, 79%, 30%
HSB
209, 88%, 55%
CMYK
88, 43, 0, 45
LAB
32, -1, -39
LCH
32, 40, 269
OKLCH
0.42, 0.12, 252
XYZ
8, 8, 25
LUV
32, -18, -52
HWB
209, 6%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.