Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104F8D
RGB
16, 79, 141
HSL
210, 80%, 31%
HSB
210, 89%, 55%
CMYK
89, 44, 0, 45
LAB
33, 0, -41
LCH
33, 41, 270
OKLCH
0.43, 0.12, 253
XYZ
8, 8, 26
LUV
33, -18, -54
HWB
210, 6%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.