Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
105285
RGB
16, 82, 133
HSL
206, 79%, 29%
HSB
206, 88%, 52%
CMYK
88, 38, 0, 48
LAB
33, -5, -35
LCH
33, 35, 262
OKLCH
0.43, 0.11, 248
XYZ
7, 8, 23
LUV
33, -19, -46
HWB
206, 6%, 48%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.