Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10549C
RGB
16, 84, 156
HSL
211, 81%, 34%
HSB
211, 90%, 61%
CMYK
90, 46, 0, 39
LAB
35, 2, -46
LCH
35, 46, 272
OKLCH
0.45, 0.13, 254
XYZ
9, 9, 33
LUV
35, -19, -62
HWB
211, 6%, 39%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.