Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
105660
RGB
16, 86, 96
HSL
188, 71%, 22%
HSB
188, 83%, 38%
CMYK
83, 10, 0, 62
LAB
33, -19, -12
LCH
33, 22, 213
OKLCH
0.42, 0.07, 210
XYZ
6, 8, 12
LUV
33, -23, -13
HWB
188, 6%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.