Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
105690
RGB
16, 86, 144
HSL
207, 80%, 31%
HSB
207, 89%, 56%
CMYK
89, 40, 0, 44
LAB
35, -3, -39
LCH
35, 39, 265
OKLCH
0.44, 0.12, 250
XYZ
9, 9, 28
LUV
35, -20, -52
HWB
207, 6%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.