Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
105692
RGB
16, 86, 146
HSL
208, 80%, 32%
HSB
208, 89%, 57%
CMYK
89, 41, 0, 43
LAB
35, -3, -40
LCH
35, 40, 266
OKLCH
0.45, 0.12, 250
XYZ
9, 9, 28
LUV
35, -20, -53
HWB
208, 6%, 43%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.