Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
105AC0
RGB
16, 90, 192
HSL
215, 85%, 41%
HSB
215, 92%, 75%
CMYK
92, 53, 0, 25
LAB
39, 11, -61
LCH
39, 61, 280
OKLCH
0.49, 0.17, 259
XYZ
13, 11, 51
LUV
39, -19, -85
HWB
215, 6%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.