Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
105B99
RGB
16, 91, 153
HSL
207, 81%, 33%
HSB
207, 90%, 60%
CMYK
90, 41, 0, 40
LAB
37, -3, -41
LCH
37, 41, 265
OKLCH
0.46, 0.12, 250
XYZ
10, 10, 32
LUV
37, -21, -56
HWB
207, 6%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.