Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10606B
RGB
16, 96, 107
HSL
187, 74%, 24%
HSB
187, 85%, 42%
CMYK
85, 10, 0, 58
LAB
37, -20, -13
LCH
37, 24, 213
OKLCH
0.45, 0.07, 209
XYZ
7, 10, 15
LUV
37, -26, -15
HWB
187, 6%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.