Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1062A6
RGB
16, 98, 166
HSL
207, 82%, 36%
HSB
207, 90%, 65%
CMYK
90, 41, 0, 35
LAB
40, -3, -44
LCH
40, 44, 266
OKLCH
0.49, 0.13, 250
XYZ
11, 12, 38
LUV
40, -23, -62
HWB
207, 6%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.