Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10658A
RGB
16, 101, 138
HSL
198, 79%, 30%
HSB
198, 88%, 54%
CMYK
88, 27, 0, 46
LAB
40, -14, -28
LCH
40, 31, 244
OKLCH
0.48, 0.09, 234
XYZ
9, 11, 26
LUV
40, -26, -37
HWB
198, 6%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.