Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
106978
RGB
16, 105, 120
HSL
189, 76%, 27%
HSB
189, 87%, 47%
CMYK
87, 13, 0, 53
LAB
40, -21, -16
LCH
40, 26, 217
OKLCH
0.48, 0.08, 213
XYZ
9, 12, 20
LUV
40, -28, -19
HWB
189, 6%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.