Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
106BA1
RGB
16, 107, 161
HSL
202, 82%, 35%
HSB
202, 90%, 63%
CMYK
90, 34, 0, 37
LAB
42, -10, -37
LCH
42, 38, 255
OKLCH
0.51, 0.12, 242
XYZ
12, 13, 36
LUV
42, -26, -52
HWB
202, 6%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.