Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
106CBB
RGB
16, 108, 187
HSL
208, 84%, 40%
HSB
208, 91%, 73%
CMYK
91, 42, 0, 27
LAB
44, -2, -49
LCH
44, 49, 268
OKLCH
0.53, 0.15, 251
XYZ
15, 14, 49
LUV
44, -25, -72
HWB
208, 6%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.