Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1074FF
RGB
16, 116, 255
HSL
215, 100%, 53%
HSB
215, 94%, 100%
CMYK
94, 55, 0, 0
LAB
50, 16, -78
LCH
50, 79, 282
OKLCH
0.59, 0.22, 259
XYZ
25, 20, 97
LUV
50, -25, -116
HWB
215, 6%, 0%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.