Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1076AF
RGB
16, 118, 175
HSL
202, 83%, 37%
HSB
202, 91%, 69%
CMYK
91, 33, 0, 31
LAB
47, -11, -39
LCH
47, 40, 254
OKLCH
0.54, 0.12, 241
XYZ
14, 16, 43
LUV
47, -29, -55
HWB
202, 6%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.