Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
107BB7
RGB
16, 123, 183
HSL
202, 84%, 39%
HSB
202, 91%, 72%
CMYK
91, 33, 0, 28
LAB
48, -11, -40
LCH
48, 42, 254
OKLCH
0.56, 0.13, 242
XYZ
16, 18, 47
LUV
48, -30, -58
HWB
202, 6%, 28%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.