Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
107BBA
RGB
16, 123, 186
HSL
202, 84%, 40%
HSB
202, 91%, 73%
CMYK
91, 34, 0, 27
LAB
49, -10, -42
LCH
49, 43, 256
OKLCH
0.56, 0.13, 243
XYZ
16, 18, 49
LUV
49, -30, -61
HWB
202, 6%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.