Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
107CB8
RGB
16, 124, 184
HSL
201, 84%, 39%
HSB
201, 91%, 72%
CMYK
91, 33, 0, 28
LAB
49, -12, -40
LCH
49, 42, 254
OKLCH
0.56, 0.13, 241
XYZ
16, 18, 48
LUV
49, -31, -58
HWB
201, 6%, 28%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.