Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
107DDF
RGB
16, 125, 223
HSL
208, 87%, 47%
HSB
208, 93%, 87%
CMYK
93, 44, 0, 13
LAB
51, 0, -59
LCH
51, 59, 270
OKLCH
0.59, 0.17, 253
XYZ
21, 20, 73
LUV
51, -29, -88
HWB
208, 6%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.