Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
107FBF
RGB
16, 127, 191
HSL
202, 85%, 41%
HSB
202, 92%, 75%
CMYK
92, 34, 0, 25
LAB
50, -11, -42
LCH
50, 44, 255
OKLCH
0.57, 0.13, 242
XYZ
17, 19, 52
LUV
50, -31, -62
HWB
202, 6%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.