Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1088E5
RGB
16, 136, 229
HSL
206, 87%, 48%
HSB
206, 93%, 90%
CMYK
93, 41, 0, 10
LAB
55, -4, -57
LCH
55, 57, 266
OKLCH
0.62, 0.17, 250
XYZ
23, 23, 77
LUV
55, -32, -86
HWB
206, 6%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.