Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1093FF
RGB
16, 147, 255
HSL
207, 100%, 53%
HSB
207, 94%, 100%
CMYK
94, 42, 0, 0
LAB
59, -1, -64
LCH
59, 64, 269
OKLCH
0.66, 0.19, 251
XYZ
29, 28, 99
LUV
59, -34, -99
HWB
207, 6%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.