Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
109FF3
RGB
16, 159, 243
HSL
202, 90%, 51%
HSB
202, 93%, 95%
CMYK
93, 35, 0, 5
LAB
62, -12, -52
LCH
62, 54, 258
OKLCH
0.68, 0.16, 244
XYZ
29, 31, 89
LUV
62, -39, -81
HWB
202, 6%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.