Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
112338
RGB
17, 35, 56
HSL
212, 53%, 14%
HSB
212, 70%, 22%
CMYK
70, 38, 0, 78
LAB
13, -2, -16
LCH
13, 16, 264
OKLCH
0.25, 0.05, 253
XYZ
2, 2, 4
LUV
13, -6, -14
HWB
212, 7%, 78%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.