Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
11273A
RGB
17, 39, 58
HSL
208, 55%, 15%
HSB
208, 71%, 23%
CMYK
71, 33, 0, 77
LAB
15, -4, -15
LCH
15, 16, 257
OKLCH
0.26, 0.05, 247
XYZ
2, 2, 4
LUV
15, -7, -14
HWB
208, 7%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.