Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
112D43
RGB
17, 45, 67
HSL
206, 60%, 16%
HSB
206, 75%, 26%
CMYK
75, 33, 0, 74
LAB
17, -4, -17
LCH
17, 18, 256
OKLCH
0.29, 0.05, 245
XYZ
2, 2, 6
LUV
17, -9, -17
HWB
206, 7%, 74%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.