Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
11304A
RGB
17, 48, 74
HSL
207, 63%, 18%
HSB
207, 77%, 29%
CMYK
77, 35, 0, 71
LAB
19, -4, -20
LCH
19, 20, 259
OKLCH
0.30, 0.06, 247
XYZ
3, 3, 7
LUV
19, -10, -21
HWB
207, 7%, 71%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.