Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
11305F
RGB
17, 48, 95
HSL
216, 70%, 22%
HSB
216, 82%, 37%
CMYK
82, 49, 0, 63
LAB
20, 3, -32
LCH
20, 32, 276
OKLCH
0.32, 0.09, 259
XYZ
3, 3, 11
LUV
20, -9, -35
HWB
216, 7%, 63%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.