Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
11323D
RGB
17, 50, 61
HSL
195, 56%, 15%
HSB
195, 72%, 24%
CMYK
72, 18, 0, 76
LAB
19, -9, -11
LCH
19, 14, 229
OKLCH
0.30, 0.04, 223
XYZ
2, 3, 5
LUV
19, -11, -10
HWB
195, 7%, 76%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.