Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
113350
RGB
17, 51, 80
HSL
208, 65%, 19%
HSB
208, 79%, 31%
CMYK
79, 36, 0, 69
LAB
20, -4, -22
LCH
20, 22, 260
OKLCH
0.31, 0.07, 248
XYZ
3, 3, 8
LUV
20, -11, -23
HWB
208, 7%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.