Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
113443
RGB
17, 52, 67
HSL
198, 60%, 16%
HSB
198, 75%, 26%
CMYK
75, 22, 0, 74
LAB
20, -9, -13
LCH
20, 16, 237
OKLCH
0.31, 0.05, 230
XYZ
2, 3, 6
LUV
20, -11, -13
HWB
198, 7%, 74%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
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