Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
113452
RGB
17, 52, 82
HSL
208, 66%, 19%
HSB
208, 79%, 32%
CMYK
79, 37, 0, 68
LAB
20, -4, -22
LCH
20, 23, 260
OKLCH
0.32, 0.07, 248
XYZ
3, 3, 8
LUV
20, -11, -24
HWB
208, 7%, 68%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.