Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
11364C
RGB
17, 54, 76
HSL
202, 63%, 18%
HSB
202, 78%, 30%
CMYK
78, 29, 0, 70
LAB
21, -7, -18
LCH
21, 19, 248
OKLCH
0.32, 0.06, 239
XYZ
3, 3, 7
LUV
21, -12, -19
HWB
202, 7%, 70%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.