Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
113C62
RGB
17, 60, 98
HSL
208, 70%, 23%
HSB
208, 83%, 38%
CMYK
83, 39, 0, 62
LAB
24, -3, -27
LCH
24, 27, 263
OKLCH
0.35, 0.08, 249
XYZ
4, 4, 12
LUV
24, -13, -32
HWB
208, 7%, 62%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.