Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
114279
RGB
17, 66, 121
HSL
212, 75%, 27%
HSB
212, 86%, 47%
CMYK
86, 45, 0, 53
LAB
27, 1, -37
LCH
27, 37, 271
OKLCH
0.38, 0.11, 255
XYZ
6, 5, 19
LUV
27, -14, -46
HWB
212, 7%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.