Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
114A80
RGB
17, 74, 128
HSL
209, 77%, 28%
HSB
209, 87%, 50%
CMYK
87, 42, 0, 50
LAB
30, -2, -36
LCH
30, 36, 267
OKLCH
0.40, 0.11, 252
XYZ
7, 7, 21
LUV
30, -17, -47
HWB
209, 7%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.