Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
115188
RGB
17, 81, 136
HSL
208, 78%, 30%
HSB
208, 88%, 53%
CMYK
88, 40, 0, 47
LAB
33, -3, -37
LCH
33, 37, 265
OKLCH
0.43, 0.11, 250
XYZ
8, 8, 24
LUV
33, -19, -49
HWB
208, 7%, 47%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.