Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
11527F
RGB
17, 82, 127
HSL
205, 76%, 28%
HSB
205, 87%, 50%
CMYK
87, 35, 0, 50
LAB
33, -7, -32
LCH
33, 32, 258
OKLCH
0.42, 0.10, 245
XYZ
7, 8, 21
LUV
33, -19, -41
HWB
205, 7%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.