Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1153B9
RGB
17, 83, 185
HSL
216, 83%, 40%
HSB
216, 91%, 73%
CMYK
91, 55, 0, 27
LAB
36, 13, -60
LCH
36, 62, 282
OKLCH
0.47, 0.17, 260
XYZ
12, 10, 47
LUV
36, -18, -83
HWB
216, 7%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.