Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
115665
RGB
17, 86, 101
HSL
191, 71%, 23%
HSB
191, 83%, 40%
CMYK
83, 15, 0, 60
LAB
33, -17, -15
LCH
33, 23, 221
OKLCH
0.42, 0.07, 216
XYZ
6, 8, 13
LUV
33, -22, -17
HWB
191, 7%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.