Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
115AAD
RGB
17, 90, 173
HSL
212, 82%, 37%
HSB
212, 90%, 68%
CMYK
90, 48, 0, 32
LAB
38, 4, -51
LCH
38, 51, 275
OKLCH
0.47, 0.15, 256
XYZ
11, 10, 41
LUV
38, -20, -71
HWB
212, 7%, 32%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.