Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
115D9A
RGB
17, 93, 154
HSL
207, 80%, 34%
HSB
207, 89%, 60%
CMYK
89, 40, 0, 40
LAB
38, -4, -40
LCH
38, 40, 264
OKLCH
0.47, 0.12, 249
XYZ
10, 10, 32
LUV
38, -22, -55
HWB
207, 7%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.