Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
115FA5
RGB
17, 95, 165
HSL
208, 81%, 36%
HSB
208, 90%, 65%
CMYK
90, 42, 0, 35
LAB
39, -2, -45
LCH
39, 45, 268
OKLCH
0.48, 0.13, 251
XYZ
11, 11, 37
LUV
39, -22, -63
HWB
208, 7%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.