Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1166BD
RGB
17, 102, 189
HSL
210, 83%, 40%
HSB
210, 91%, 74%
CMYK
91, 46, 0, 26
LAB
42, 2, -53
LCH
42, 53, 273
OKLCH
0.51, 0.16, 254
XYZ
14, 13, 50
LUV
42, -23, -77
HWB
210, 7%, 26%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.