Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1171D3
RGB
17, 113, 211
HSL
210, 85%, 45%
HSB
210, 92%, 83%
CMYK
92, 46, 0, 17
LAB
47, 3, -59
LCH
47, 59, 273
OKLCH
0.55, 0.17, 255
XYZ
18, 17, 64
LUV
47, -26, -87
HWB
210, 7%, 17%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.