Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1180D7
RGB
17, 128, 215
HSL
206, 85%, 45%
HSB
206, 92%, 84%
CMYK
92, 40, 0, 16
LAB
52, -4, -54
LCH
52, 54, 266
OKLCH
0.59, 0.16, 250
XYZ
20, 20, 67
LUV
52, -30, -80
HWB
206, 7%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.