Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1183C3
RGB
17, 131, 195
HSL
202, 84%, 42%
HSB
202, 91%, 76%
CMYK
91, 33, 0, 24
LAB
52, -12, -42
LCH
52, 44, 254
OKLCH
0.58, 0.13, 242
XYZ
18, 20, 55
LUV
52, -32, -62
HWB
202, 7%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.